Beth Small Head ShotBeth Ann Erickson has been writing professionally since ’95. During that time, she’s published hundreds of articles, a dozen books, launched Filbert Publishing, is a popular speaker/educator, co-hosted a freelancing conference, worked with top copywriters on numerous projects, and written a myriad of promotional materials for various businesses nationwide.

She approaches skepticism from a PR perspective, having spent years in that field; it makes for some very interesting juxtapositions of incongruent elements. You can check out that skewed perspective on this Skeptic Ink space, Incongruent Elements.