I know, I know… the title of this blog sounds like an Orwellian plot device or the usual self-help platitudes that drives skeptics insane. Hold tight while I explain…
Protein powder varies widely in price, is often mixed with other additives including creatine, caffeine, flavoring, various carbohydrates, extracts, essences, or magic potions in super-secret-proprietary proportions. They are almost always accompanied by extraordinary claims like “Improved flavor!” (which means it tastes terrible but formerly tasted worse), “Build Muscle FAST!” (Disclaimer: intense exercise not included), “Get Ripped QUICK!” (Disclaimer: intense exercise not included AND don’t expect to eat anything else).
How much can you leg press? Those of you who frequent the gym can answer this without pause, but those who don’t generally answer “I don’t have a clue”. But that’s just wrong – you have a pretty good idea. If you are able to get out of bed in the morning, you can leg-press your body weight. That was my starting point when first attempting weight training. A healthy adult should at least be able to leg press their own weight.
Everyone knows what the “placebo-effect” is, but most people know very little about how and why placebos work, how they can be tweaked or manipulated to alter our perceptions and behaviors.