See if you can spot the pattern here in the single most popular post from four blogs which I follow fairly closely:
Ok, now, that’s just weird, right? We all write on various topics, some quite disparate, but the mention of one particular name draws readers and commenters like flies to honey. Or to a bug-zapper. Either way, it’s uncanny and just a bit frightful. I’ve no idea where she learned to do marketing, but I’d be willing to pay well for my children to attend.
p.s. Kudos to Ed for harnessing the power of the mantra to get people talking seriously about science.