I’ve always been fascinated by the persuasion process, particularly during election season. It was while digging around the Internets (I love that word) that I stumbled on this gem from Ted. Seems David Piaarro has researched this fascinating topic a bit:
What does a disgusting image have to do with how you vote? Equipped with surveys and experiments, psychologist David Pizarro demonstrates a correlation between sensitivity to disgusting cues — a photo of feces, an unpleasant odor — and moral and political conservatism.
Cool, eh? Enjoy the presentation:
